Make your business visible online

Display advertising puts you in front of more customers, more often. More importantly, display can be used tactfully throughout the purchase cycle with consumers to ensure your brand becomes first choice at the right moment. Display can be hyper-targeted and therefore, there is limited wastage. At elanDc, we take a programmatic approach to display advertising – meaning we can leverage the most real time, data rich advertising opportunities to drive results for our clients.

A Strategic Approach to Display

For our clients, we broadly divide display activity into two categories:

  • Performance

  • Brand Awareness

One of these might be right for you, or you might need both – in fact, you may need a scheduled mix of the two to firstly create an audience and then convert them. The point is, a strategic approach is vital. A successful display campaign is not just about being seen – it’s about being seen in the right place, at the right time, by the right person. This means creating the right landing page and campaign for your brand. As a team experienced in UEX, web design and build we offer a unique supporting infrastructure to drive success for your brand online – from online marketing using the display channel right through to campaign landing page and user experience. We get results throughout the user journey by pulling all the right levers.

We can do all the work for you

We want to help you realise your display campaign, and to do this we will work with you through every step of the process. At elanDc, we build brands online through working in partnership with you to create the ideal digital marketing ecosystem.

  • We start with research, to ensure that we can target the right people with the right messaging to get the results you’re looking for.

  • Moving forward, we create a display strategy to ensure that we put those findings into practice in a practical and measurable way.

  • We work with you through the creative process, ensuring that your display ads are built for your campaign and perform – so you get the right look, as well as the right results.

  • We kick the campaign off – taking care of the media buying and campaign management through a programmatic platform and optimising activity for you regularly to increase performance.

  • Once the campaign is over, we’ll collate the results and look at what we’ve learned – how we can optimise activity in the future to push your display campaigns to new heights of success.

The point is, a strategic approach is vital

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